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| Chhabra 555 - The Brand Story | | | Welcome to the gorgeous palace of Indian ethnic fashion that offers unparalleled range of Sarees, Suits, Lehngas, Lachas and Bridal Apparel for gen-ext brides, mothers, daughters as well as grannies whose never-ending appetite for variety in colours and designs has sparked a virtual revolution in fashion retailing. Banking upon fifty-five years of experience in fashion retailing, Chhabra 555 has gradually emerged as the most preferred destination for Indian women who are very particular about the uniqueness of their wardrobe. We know that these Indian women won’t buy a design that’s similar to the one next lady is buying. Their wish list for variety and class has means as well as ends at no place other than a Chhabra 555 store The growth of Chhabra 555 from a small saree shop in Chandni Chowk to a premier wholesaler-exporter of ladies apparel and now a brand boasting of an enviable chain of high-end enthnic fashion retail outlets has been a fascinating tale of ambition, devotion, innovation and conviction of Shri Krishan Lal Chhabra, his sons and its dedicated personnel. | | |
| Exclusive Features Of Chhabra 555 Retail | | Product Range - Exclusive designs for the class shoppers
- Innovative product lines for the fashion conscious ones
- Wide product choice for the choosy ones
- Competitive pricing for the very alert ones
- Value for money for the very sensible ones
- Individuality of choice for the fashion-crazy ones
- Undisputable quality for the very-cautious ones
- Latest in fashion for the leaders in fashion
- Everything for everybody, to grannies
- Something on offer for all sections of the society
| | | The Retail Store - Palatial ambience to gel with the rich brand image
- Elegant interiors - Exquisitely designed exteriors
- Sophistication with functionality
- High sales volume backed by exhaustive variety and aggressive marketing
- Strong and reliable supplier base that offers best quality at most attractive prices
| | Chhabra 555 keeps offering outstanding product lines thru its retail outlets to cater to today’s woman’s demands for style, uniqueness and variety. All Chhabra 555 outlets are decorated with product lines exhibiting latest in ethnic Indian fashion which are created by carefully selected team of designers who translate individual lifestyles with respective product lines. All product lines are differentiated on the basis of pricing, base material, prints, finish and visual details. | | |
| Competition – What’s That! | | - Exclusive designs that the shoppers won’t find anywhere else
- All at one place! A destination for the whole family who doesn’t need to roam anywhere else
- Retail at wholesale prices! The customers get latest variety at wholesale prices not offered anywhere else
- Strong customer loyalty! Once a Chhabra 555 shopper, loyal shopper forever
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| The Personnel | | The personnel of all Chhabra 555 outlets from Showroom Manager to the Peon are groomed to elate the customers with top-class service quality. - Customer-centric approach! The eye for customer desires-nature-emotions!
- Competence in selling! The skill to sell an extra Lehanga for daughter to buyer of a saree!
- Charm in conversation! The art to pull customers thru fascinating people-skills!
- Friendliness on choosiness! The patience-enthusiasm to translate the choosy customers to confirmed ones!
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| Brand Image | | - Rich history! More than five decades of wholesale, retail and export of women apparel.
- Established brand! Known to every Indian woman in every household.
- Trusted name! Recognized as a trusted name to bank upon for bridal as well as general fashion shopping.
- The safest bet! Standard advice by all wise women to all wise women for anything and everything in ethnic fashion.
- Effective Brand-promotion! Aggressive advertising campaign has elevated the stature of Chhabra 555 as the leaders of ethnic-fashion retailing.
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| Want to be a Chhabra 555 Dealers! | | | Chhabra 555 is looking for enterprising individuals and families with vast or no experience in garment retailing to expand its existing network to encompass whole of India, starting with North and Western India. If you too wish to join the Chhabra 555 family and cash upon the vast opportunities of ever-growing market of ethnic fashion wear, please drop in a mail at info@chhabra555.com or write in to: | | Chhabra Triple Five Fashions Pvt. Ltd. | | 555, Katra Ashrafi, Chandni Chowk,
New Delhi – 110006, India
Phone : +91 11 23267821, 23275134
Fax : +91 11 23286634 | | | | | |
| Chhabra 555 Support | | The success of Chhabra 555 showrooms is a result of the support available and the quality of people it attracts, their hard work and initiative. Our support is all encompassing, with comprehensive training and effective on-going support in all aspects of retail management and operations. - Once a Dealer has selected a location, duly approved by Chhabra 555, the technical staff will assist the Dealer by designing a workable layout for the showroom.
- The technical team will also provide complete assistance in store design and visual merchandising.
- Chhabra 555 has a highly refined and efficient supply chain system based on its entire experience. There is an all year round availability of stocks which have been designed and manufactured in various parts of the country, exclusively for Chhabra 555.
- Accounting Software for efficient billing and inventory management functions will be provided by Chhabra 555.
- The company lays a lot of stress on its branding and marketing strategy.
- The content & design of all marketing, advertising and promotional co-lateral is provided by its competent designing team as per requirement.
- The pre printed stationary for bills and visiting cards will be provided by Chhabra 555.
- If desired by the Dealer, Chhabra 555 will depute staff for training and for any other purpose at the showroom of the Dealer at the cost of the Dealer.
- Operational support is provided by a professional team, which guides the Dealers in operating their business and any kind of problem-solving or troubleshooting.
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| Dealer Obligations | | - The Dealer shall be the owner of his own business and shall own or take on lease premises on his own for establishing the showrooms and will be responsible for all the statutory obligations in the territory.
- The Dealer will have to pay an upfront amount equivalent to 40% of the sale value of stock provided by Chhabra 555 and provide a Bank Guarantee for the balance 60%.
- The Dealer must maintain the store layout and design as per the specifications laid down by Chhabra 555. The furniture and fixtures will be according to the company plan for maintaining symmetry about the brand image.
- The Dealer will be responsible for all the day-to-day expenditures and outlays for running the business operations smoothly and efficiently.
- The Dealer will follow all the procedures and modus operandi as laid down by the agreement and as per the company policy.
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| Our Network & Offering | | The Opportunity - Growing global market of ethnic wear for women
- To partner with a leading Brand
- Expertise of over 55 years
- Leading in-house designers
- Exclusive range of products
| | | | Store Locations Chhabra 555 has the following locations in operation and many more upcoming projects in the pipeline. DELHI : - Chandni Chowk
- Chandni Chowk (For Exclusive Collection of Fabrics)
- Greater Kailash-I
- Hauz Khas
- Karol Bagh
- Rani Bagh
- Rajouri Garden
- Krishna Nagar
NCR : - Noida, Ansal's Fortune Arcade
- Ghaziabad, Opulent Mall
- Faridabad, Crown Ansal Plaza
- Faridabad, SRS Mall
- Sahibabad, Pacific Mall
- Indirapuram, Shipra Mall
- Meerut Cantt.
OUTSTATIONS : - Agra
- Alwar, Sawariya Tower
- Amritsar, Gagan Cinema Complex
- Bathinda
- Hyderabad
- Haridwar
- Jodhpur
- Jabalpur
- Jhansi, Jain complex
- Lucknow
- Moradabad, B.R Complex
- Muzaffarpur, Pandey Mall
- Muzaffar Nagar, Naveen Market
- Raipur
- Panchkula
- Patiala- Adalat Bazar
- Sirsa, Kalakriti
- Saharanpur
- Sri Nagar
- Surat, Jolly Complex
- Varanasi, Mehmoorganj
- Varanasi, Mudkatta
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