The genesis of Chhabra 555 dates back to more than half a century. In 1954, Late Sh. Krishan Lal Chhabra established the foundation of Chhabra 555. The name originated from the plot number at which the foundation was laid, i.e. Shop No. 555. The small saree shop grew over years to became one of India's top wholesalers and retailers of Indian ethnic wear.
The product line of Chhabra 555 includes the entire gamut of Indian ethnic wear for women including sarees, suit dupattas, lehangas and fabrics. We follow the tradition of providing distinctive products at the most reasonable prices by maintaining the same fixed Chandni Chowk rates at all its retail showrooms across the country. This is an attribute which no one else offers in the market and it is possible only because we employ villagers in rural India and sell products directly to people in the cities.
Chhabra 555 has made its presence felt all over NCR as well as various outstation locations in India.
Chhabra 555 has built relationships with customers spanning generations. In the event of an upcoming wedding, the whole family visits the showrooms, spends hours with our experienced customer service executives and purchases apparel for each person. The ability to meet the entire family's wardrobe requirements, especially at the special occasion of one's wedding is our niche area.
Chhabra 555's vision is to employ rural India and provide high quality fashionable garments at the most affordable prices directly to the consumers at large. The emphasis is on assisting the villagers and utilizing their resources in the best and most honest manner. We have strived to provide them all the assistance whether it is moral or financial.
We have followed a very aggressive expansion plan across India and we plan to focus on this in the future as well. We will use additional resources to build a network of stores across the country. We will leverage our established supplier base, strong distribution network and effective accounting mechanisms to spur this growth. Our branding as a mass player will further support our endeavors.
Chhabra 555 is now making an international foray and we intend to establish a strong dealership network across selected countries. We are searching for strong business partners as Master Franchisees for different parts of the world that includes - U.S.A, Canada, U.K., Middle East, Australia, etc. We are looking for potential business partners who share our vision and passion to grow the brand and business to greater heights.
Apart from the retail format of ethnic wear we are coming up with completely new retail format related to bridal accessories named "ORNATES". This retail format will start in a few months time and will have a product line ranging from handbags to jewellery.