Our Foundation

Our Vision –

“To become the ambassador of Indian culture by taking Indian ethnic wear for women to every nook & corner of the world”

Our collections take this vision forward with ensembles ranging from traditional Banarasi silks to contemporary net sarees in a multitude of colours.

Our Mission –

  • To keep the Customer at the center of all business decisions
  • To achieve siginificant market share in key markets by 2020
  • To build a process driven culture in order to maximize productivity and cost efficiencies

Our Values –

  • Fairness in all our dealings
  • Transparent and Law Abiding
  • Capable and Adaptable
  • Drive for Effectiveness

Our Culture –

  • Willingness to Learn
  • Discipline in Actions
  • Result Oriented
  • Customer Centric