Our Management

Jagdeep Chhabra | Managing Director and Chief Executive Officer

Mr. Jagdeep Chhabra is the entrepreneur behind the brand “Chhabra 555” who has been instrumental in expanding its reach across the country. He has institutionalized various new processes and practices to make the business one of the most organized entities in the Indian ethic-wear retail market, while simultaneously escalating its size and scale. With approximately 40 years of experience behind him, he has strived to build and leverage an established supplier base, strong distribution network and effective accounting mechanisms to spur consistent growth.

Girish Chhabra | Director - Operations and Procurement

Mr. Girish Chhabra is the enterpriser who maintains the consistent efficacy and effectiveness behind the organization’s expansive product offering and extensive supply chain. He is the visionary who over the years has introduced many innovative concepts and processes in each step of the manufacturing and distribution exercise. He utilizes his 30 years of experience to understand the underlying trends of the market and forecast the imminent styles to propel the company’s growth.

Heena Malhotra | Director - Design and Development

Mrs. Heena Malhotra - the designer who with her creative ideas and contemporary designs has conceptualized many elegant ensembles for the modern day woman. As Head – Design and Distribution at Chhabra 555, she is responsible for executing the supply chain of the fashion brand. She handles all the distribution channels and decides what merchandise will be best suited for each store in the large network of 50 retail outlets spread across the country. After completing her 4-year degree in Fashion Design from the Pearl Academy of Fashion, Heena has always aspired to reach the pinnacle in the world of fashion. She has been mixing ethnic concepts with the latest trends to create exquisite bridal ensembles for the past 8 years. The young designer’s achievements are not just confined to her workplace. Heena is the founding member of the Entrepreneurship Cell at the Pearl Academy of Fashion, which is focused on developing a sustained platform for supporting budding designers and fashion entrepreneurs for establishing their names in the industry.

Asheeta Chhabra | Director - Business Development

Asheeta Chhabra, the newest entrant in the Chhabra 555 management, has been roped in to institutionalize a more forward-looking and process-oriented approach for the company. After completing her MBA from XLRI Jamshedpur, she amassed experience in various sectors like retail, healthcare and automobile, during her consulting stint at Ernst & Young. She helped to identify many of the best practices prevailing in high-performing organizations of today and subsequently determine steps for internal capability development. She was rewarded during her stint in the form of individual and team excellence awards for her efforts. Currently, at Chhabra 555, she is casting the dye for various strategic initiatives like establishment of regional business development teams and development of a centralized process repository to ensure sustained operational excellence.